Architectural models
Architectural, urban design, competition, and building development models
Wherever they are displayed—whether in promotional offices, building lobbies, architectural firms, museums, town halls, or on industrial and historical sites—models are the first point of attention for visitors.
As essential tools for design, decision-making, communication, and sales, our architectural models are designed to win competitions, drive decisions, and inspire imagination.
Produced at a wide range of scales and primarily crafted from wood, Plexiglas, and sometimes metal, our models can be conceptual or hyper-realistic, with sizes spanning several tens or even hundreds of square meters.
Many of our models are illuminated and mechanized to enhance their visual impact.
The success of an architectural model requires an ongoing dialogue between the designer and his idea, on the one hand, and the modeler and his hand, on the other. That's why we regularly welcome architects and developers to our workshops.
Trained as architects, our craftsmen understand your technical and aesthetic expectations, and give shape to your projects, highlighting them through the play of light, the choice of colors, the treatment of surfaces and the materials used. They have but one objective: to make each model a faithful and elegant reflection of the intentions of its client, whether architect, developer or owner.
Architects
Architects often require two types of architectural models:
Design Phase Models: These are simple, evolutionary models made from cardboard, created in an iterative process with the project’s creator. They serve as a tool for conceptualizing and refining designs.
Mock-ups for presentation to customers, for example in competitions. At first glance, they must win over customers to the project.
Real estate
For developers, our models serve as a dynamic showcase that helps potential clients immediately grasp the project’s scope and appeal.
Combining physical models with digital elements—such as perspectives, immersive 3D views, and other visual aids—creates a powerful promotional tool. This integration, whether developed by us or in collaboration with our clients, significantly enhances the presentation of the project.
Project Managers
How will the plant fit into its environment? Where will the meeting rooms be? Will I be proud of our new headquarters?
Our models provide clear answers, helping to persuade and captivate public authorities, future users, and employees.
And imagine displaying “the model of my house” in your living room—an engaging way to visualize and share your vision.
Our achievements
Right from the start, in 1978, new-tone produced models for one of the first exhibitions at the Centre Beaubourg in Paris, " Le temps des gares" ("The time of stations").
Since then, we have created thousands of architectural models for a wide range of clients, covering all types of projects and rendering styles.
Over time, our models have become more sophisticated, illuminated, animated and even interfaced with virtual presentations and perspectives.
Our model-makers, architects by training, are committed to creating works of art that faithfully reflect our customers' aesthetic and technical intentions. Contact me to turn your ideas into reality.
