new-tone, model maker in Paris for 50 years

With over 50 years of experience, new-tone specializes in creating “volume” models and prototypes using a variety of materials, including:

  • Métacryclates (commonly known as "Plexiglas"),
  • Resins (Polyurethane, Epoxy, elastomers, and more),
  • Wood,
  • Metals (such as brass, aluminum, etc.),
  • Cardboard, and other materials.

These models are designed for three main types of clients, corresponding to three sectors within new-tone:

  • Prototypes and Mock-ups: Primarily for the cosmetics industry, including prototype creation for design agencies and various other projects. This also includes model-making for advertising.
  • Painting and Packaging
  • Architectural Models: For architects and property developers.

These models serve as tools for decision-making, aesthetic validation, and project presentation. They are typically unique, sometimes produced in limited series for specific purposes such as trophies, consumer testing models, photo shoots, or pre-launch events.

new-tone strives to be recognized by its clients as a true partner in the success of their projects.

At new-tone, we bring together the craftsmanship and equipment necessary for our work under one roof. We also collaborate with a network of material and service suppliers, while retaining control over final assembly and finishing.

Our central Paris location enhances our ability to collaborate with clients during the production process, whether it’s for color matching, material validation, or other needs. It also allows us to source a wide range of materials, such as rhinestones, leathers, fabrics, ribbons, designer papers, and more.

Unlike many of our competitors, new-tone rarely relies on freelancers or temporary workers. Instead, we prioritize employing craftsmen on permanent contracts and investing in their training. This approach allows us to:

  • Demonstrate social responsibility
  • Ensure greater confidentiality for your projects
  • Boost our productivity through better task organization
  • Enhance our workshop’s collective expertise and memory

new-tone has built its reputation over 25 years of creating unique, "beautifully crafted" objects. Our clients return to us time and again. The workshop's collective memory, organization, and the number and quality of our craftsmen enable us to take on projects that many of our competitors find too complex or time-sensitive. As a result, new-tone has been a leader in the industry for over forty years.

Clients turn to new-tone not only for impeccable quality but also for expert advice on the best aesthetic and technical options, as well as our ability to meet increasingly tight deadlines with high responsiveness.

It’s important to view new-tone as more than just a craft workshop.

We see ourselves, first and foremost, as a service-oriented business.

epv
In 2015, new-tone was honored with the “Entreprise du Patrimoine Vivant” label, which was renewed in 2020.
4970 K€

2023 Sales

28

Employees

including 20 model makers and 5 painters

Architecture

What we do

We create architectural models, mainly from plexiglas and wood, which may be lit and/or animated. 20% of the Architecture department's work involves foreign projects and 80% comes from France.

What makes us special

  • - Impeccable production quality,
  • - Extensive expertise, which allows us to provide the client with reliable advice on the best techniques and materials to use to showcase their project,
  • - Employees, most of whom have a background in architecture,
  • - Exclusive know-how on telescopic models,
  • - The ability to mobilise a large and highly qualified team.

References

as new-tone is positioned at the high end of the market, it works on prestigious projects with major international companies, architects and property developers: Wilmotte, Architecture Studio, Pei, Gehry, MacFarlane, Rougerie...

... We also occasionally collaborate with private clients.

+ 100 projects a year
Structure 7 modelmakers

Beauty and Cosmetics

What we do

Prototypes or small batches, particularly for perfume and cosmetics bottles. More generally, prototypes for packaging or promotional or corporate products for other industries. 30% of new-tone's revenue comes from foreign clients.

What makes us special

  • - Extensive expertise in processing transparent materials (transparent glass or plastic bottles).
  • - Considerable experience of projects of all kinds, which enables us to help our clients to validate their designs.
  • - Highly experienced artisans who keep alive a strong tradition of manual expertise.
  • - Impeccable workmanship.
  • - Exceptional responsiveness.

References

In brief, we’ve worked with almost all the major names in the perfume industry (LVMH, Puig, Coty-Lancaster, L'Oréal, Cartier, Hermès, and others), sometimes through design agencies. We also occasionally collaborate with other manufacturers or private clients.
+ 900 projects a year
Structure 10 modelmakers

Painting and Packaging

What we do

Help you select colours and applications for all mediums. Metal coating. Printing, debossing or possibly gilding, decoration and assembly of packaging and presentation boxes. This work is done either after the models have been created by the other departments or on specific projects, using pieces provided by clients.

What makes us special

  • - Expertise in selecting colours, applications and printing
  • - UA high level of expertise in spray chroming
  • - A location in Paris where we can work with clients to adjust colors.
  • - Expertise in 3D print finishing
  • - Embossing and hot foil stamping
  • - Exceptional responsiveness.

References

In brief, we’ve worked with almost all the major names in the perfume industry (LVMH, Puig, Coty-Lancaster, L'Oréal, Cartier, Hermès, and others), sometimes through design agencies. We also occasionally collaborate with private clients.
+ 600 projects a year
Structure 8 people

5 colourists and 3 modelmakers

Advertising

What we do

Model making and special effects for advertising, in resin, Plexiglas or any other material.

What makes us special

This is undoubtedly the market where the ability to identify innovative solutions is most important. The experience of our craftsmen enables a genuine exchange with creative agencies and photographers.
  • - A high standard of rendering, as close as possible to expectations.
  • - A genuine discussion with the customer on the best techniques and materials to use.
  • - Expertise in the use of resins and printing possibilities.

References

Advertising agencies and photographers, Publicis, TBWA, CLM-BBDO, BDDP, etc.
+ 50 projects a year
Structure 10 modelmakers

from the Cosmetics team